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Bain Capital to Acquire UK Supplement Brand Vitabiotics

Published July 27, 2026
Published July 27, 2026
Vitabiotics

Key Takeaways:

  • Bain Capital to acquire 55-year-old UK vitamins maker Vitabiotics, including its India business.
  • The companies declined to disclose the financial terms, but the deal has been reported to be valued at about $850 million-$1.2 billion.
  • This development follows the withdrawal of other major private equity players like EQT and TPG Capital.

Bain Capital to acquire the UK’s #1 vitamin company, marking a significant milestone in Vitabiotics’ 55-year history.

WHO: Vitabiotics was founded in 1971 by scientist and entrepreneur Professor Kartar Lalvani OBE, who pioneered the nutraceutical field and innovative science-based formulas, leading to whole new categories of supplements and sector-leading brands supporting specific health and life-stage needs, resulting in a unique portfolio of sector-leading products, including several household names. Over the last decade under the leadership of his son, Tej Lalvani, Group Chief Executive Officer, the business has significantly accelerated its growth and leadership through product launches and partnerships.

The Vitabiotics Group has built leading positions across several of the world's most attractive VMS markets, including India, China, Egypt, and the wider MENA region, supported by a unique combination of consumer trust, healthcare professional credibility and local market expertise. As the UK’s leading vitamin company, its portfolio of trusted brands includes Pregnacare, Perfectil, Wellman, Wellwoman, Osteocare, and the Ultra range, supported by strong consumer trust, healthcare professional credibility, and a growing international presence.

Founded in 1984, Bain Capital is one of the world’s leading private investment...

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